Garmin opens first shop in US

We mentioned this last month when we reported about the new Garmin logo: Garmin is shifting into a higher gear in order to point consumers towards their GPS products. In the run-up to the Christmas season, Garmin has just opened their first store on Michigan Avenue in the city of Chicago.

Unique

The Garmin Shop is the first, and so far only, shop in the world which specialises entirely in GPS technology, according to Garmin. Potential customers are welcome to try out and buy any of Garmin’s fifty-plus GPS products, in the two-storey store.

Kevin Rauckman, Garmin's Chief Financial Officer, says: "Michigan Avenue’s vibrant shopping area is an ideal place for the Garmin store. We expect the store to attract a very diverse audience.

From those who already own a Garmin GPS, to window shoppers who are intrigued by what they see, the Garmin store is the perfect place for people to come to test our products and discover which one best fits their lifestyle."

Of course lots of knowledgeable staff can be found in the shop, who can answer any questions about GPS in general and the Garmin products in particular.

As seen in the photos below, the shop also houses a small but unique (and hyper-modern) theatre, where customers can attend presentations on GPS technology and Garmin's latest products.