: Women might have a reputation for having a horrible sense of direction, yet most PND's are bought by men. Intempo wants to change that.
Product info
PND

Intempo Digital Buddy

  Manufacturer:
Primary function:
Introduction:
Intempo
Car
June 2006

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News
 

Buddy: navigational device for womenIntempo DigitalHardware

Buddy: navigational device for women

June 21 2006, 22:52

Women might have a reputation for having a horrible sense of direction, yet most PND's are bought by men. Intempo wants to change that.

Replies: 18
By yourNAV editors
Personal Navigational Devices: handy for many, invaluable for some, but popular with all. Still, there is something strange going on. Because eventhough women have a reputation for having little or no sense of direction, it still mostly men who purchase PND devices. Electronics-manufacturer Intempo Digital wants to bring the equilibrium back between the sexes by introducing the Buddy.

Boring
Rhianon Lucas, Brand Manager with Intempo Digital, explains the motivational reasons for the Buddy's introduction: "More and more women today are buying technology but they also demand beautiful looking gadgets. Sat Nav has been boring for too long and the GPS market is saturated with dull looking products. We felt there was a definite gap for Buddy, which is both simple to use and stylish."

The ladies won't lack anything in the technical department, that's for sure. Because the Buddy's specifications look very good indeed: 3,5 inch touch screen, 64 MB memory and the famous SiRF Star III GPS-chipset. All this put together into a compact housing (112x73x18 mm), only weighing 200 grams on the scales. The PND is shipped standard with a NAVTEQ map of the local region.

The complete specifications of the Buddy can be consulted in our Product File.

The Buddy will become available next week in the UK, and will cost £ 299 (¤ 440,-). At the moment, Intempo is still looking for distributors in other countries. We'll keep you posted ...


Total: 2
Images Intempo Digital Buddy:

Most recently added, June 21, 2006:

Enlargement - Buddy: navigational device for womenEnlargement - Buddy: navigational device for women

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Rob Ot
Posts: 392

Posted on: June 21, 2006 22:52 h
Rob Ot Posted News:

Now on yourNAV:
Buddy: navigational device for women

Women might have a reputation for having a horrible sense of direction, yet most PND's are bought by men. Intempo wants to change that.


Click the headline to read this news post...
Click 'REPLY' if you want to reply to this news post

The yourNAV team
Andy_P
Posts: 6780

Posted on: June 22, 2006 03:41 h
Andy_P ...and it's PINK! yahoo.gif
TheTremor
Posts: 201

Posted on: June 22, 2006 06:16 h
TheTremor LOL

It's not April 1st, is it ?
The_Spook
Posts: 204

Posted on: June 22, 2006 11:18 h
The_Spook Yes, I am sure that more women do not buy sat-nav is because the devices are not pretty enough! Or pink enough!! Well done Intempo.

Is it still legal to write this sort of blatantly sexist rubbish?

I am surprised they didn't include a pull-out 'vanity-mirror' or some other women-friendly features!
Diamante edging perhaps?
Horatio
Posts: 59

Posted on: June 22, 2006 12:22 h
Horatio I think they're trying to follow in the footsteps of the likes of the Pink Motorola RAZR. The thing is that a mobile phone is a personal device. Sat-nav is much more likely to be a household purchase. For many of the women who think "ooh, that's pretty and such a lovely colour" there's probably a husband/boyfriend/son who thinks "I wouldn't be seen dead using that."

Apart from the colour, what other modifications have been made to ensure that the system is more 'female friendly?' I'm really curiuous to hear the answer. My Mrs copes perfectly well with my GO 700. She did have a moan when I swapped the silver bezel for a black one (her car has some silver trim, mine doesn't) but she's never expressed any desire to have it in pink.

Maybe there is a niche for something like this in the single, New Beetle driving female market. But I suspect it's a very small niche.
Perception
Posts: 19

Posted on: June 22, 2006 12:58 h
Well, it's certainly theft-proof ! ph34r.gif
stingray
Posts: 253

Posted on: June 22, 2006 20:59 h
stingray so i guess the one for the guys will be Blue?! blum.gif
stingray
Posts: 253

Posted on: June 22, 2006 21:01 h
stingray
QUOTE (Perception @ Jun 22 2006, 11:58) <{POST_SNAPBACK}>
Well, it's certainly theft-proof ! ph34r.gif


unless you're a woman!! pleasantry.gif
Horatio
Posts: 59

Posted on: June 22, 2006 22:38 h
Horatio Well if it is a joke, then they've gone so far as to set up a joke website. This quote is classic:

"And while the 'simple' department were making sure it was completely plug and play, the 'gorgeous' department were sprinkling it with flowers and butterflies, and adding a lovely little pouch so it doesn't get damaged in your handbag"

I reckon that just makes this the "must have" gadget for the girl who loves to be patronised.

http://www.intempo-digital.com/buddy.htm
sgould
Posts: 2764

Posted on: June 22, 2006 23:18 h
sgould  
 
 
QUOTE
......Imagine! You may never argue with your fella again!!!.....

.....and even sets you back on the right track after a wrong turn!......

......Navigate back to your home address with one touch.....



And from the downloadable (if you change "bubby" in the url to "buddy" smile.gif ) "specification"!!
 
 
QUOTE
A stress free way to get from a to b, without needing either
a.) a bloke or b.) a degree in electronic thingamabobs!


 
wacko.gif nea.gif nea.gif
smiley1081
Posts: 11

Posted on: June 25, 2006 08:50 h
smiley1081 From the manual:

QUOTE
Remove the SD card from the packaging and push it into
the SD card slot, the SD card is already pre loaded with
UK and Ireland maps.


They have already finished mapping Ireland?
Andy_P
Posts: 6780

Posted on: June 25, 2006 11:17 h
Andy_P It uses Navteq maps, so see this post: Navteq finish mapping Ireland

And even Teleatlas have done more than you may think....:

QUOTE (me)
After one of the debates on here about coverage of Eire, when TomTom were stil insisting that they didn't have any coverage from TeleAtlas; I did a bit of digging and found plenty of evidence that TeleAtlas DID have better Ireland coverage, but it seems TomTom simply hadn't bought it or "processed" it.
peterc10
Posts: 82

Posted on: June 26, 2006 10:31 h
Patronising???? Moi????
Bernie
Posts: 1

Posted on: June 30, 2006 11:43 h
Oh dear! We apper to have ruffled some manly feathers!

At Intempo we enjoy our tongue in cheek product launches. Actually, Buddy was designed entirely by the women at Intempo in retaliation against all the very boring bvlack and silver GPS on the market. We are not implying that women cannot understand 200 pages of technical blurp its just we have better things to do with our time. Our "Simple department" and our "gorgeous depatrment" comments are designed as a bit of a piss take rather than to be taken deathly seriously. However we are serious about technology being simple to use and good to look at.

We are delighted that Buddy is creating so much noise. Powered by the fantastic Destinator software, its as robust as any of its counterparts and its also proudly Pink.

Intempo Digital is well known for its quirky take on technical gagetry and has been invited on many occasions to put a new spin on emerging technology to make it more accessable and more fun, it doesn't have to be black and silver (how boring) and out next GPS products wont be pink either, but if you are going to make a slpash its always better to make it as big as possible.

We are inundated with requests for Buddy and we are delighted we have made you smile!

love from
Intempo Digital
xxx
Wishlist
Posts: 1184

Posted on: June 30, 2006 13:24 h
Wishlist
QUOTE (IntempoBernie @ Jun 30 2006, 10:43) <{POST_SNAPBACK}>
Powered by the fantastic Destinator software,

Maybe there is another definition of the word “fantastic” that I was previously unaware of as it’s not a word normally used along with Destinator. nea.gif Lots of other adjectives beginning or preceding with words that start with F though are used with Destinator.

As for the rest of the patronising text…… shok.gif
Jolly Roger
Posts: 2583

Posted on: June 30, 2006 17:03 h
Jolly Roger
QUOTE
Fantastic > OED "extravagantly fanciful, grotesque, quaint"
blum.gif

just joshing biggrin.gif my sister quite likes it, .. interchangable coloured covers might have been a nice feature tho good.gif
Wishlist
Posts: 1184

Posted on: June 30, 2006 18:09 h
Wishlist
QUOTE (Jolly Roger @ Jun 30 2006, 16:03) <{POST_SNAPBACK}>
QUOTE
Fantastic > OED "extravagantly fanciful, grotesque, quaint"
blum.gif

just joshing biggrin.gif my sister quite likes it, .. interchangable coloured covers might have been a nice feature tho good.gif

Ha very sharp, crazy.gif and some of those descriptions do apply!

Your sister is twelve years old though right? tease.gif
Jolly Roger
Posts: 2583

Posted on: June 30, 2006 18:31 h
Jolly Roger My sister sends you a air_kiss.gif and says, "are there any more at home like you ?"

Everyone likes different things in the devices they use.. I like tomtom `cos it`s so customisable.

I`ve even re-written the demo script, so it shows my name and mobile number, then displays a picture till i tap the screen !.. does "Buddy" ™ allow you to do that? pleasantry.gif
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